Insights From Your Besties

Image Optimization Best Practices

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Image Optimization Best Practices

As online business owners it is super important to have a site that not only looks great but is working for you, whether you are a service or product based business. Photos are one of the most important things on our site that can make or break customer experience because they communicate the value of your brand and help to tell your brand story. Making sure those photos are properly optimized is an important, but often ignored, part of your website's accessibility, SEO, and overall customer experience. So what exactly is image optimization? Let’s break it down and discover how...

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9 Emails You Should Be Sending

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9 Emails You Should Be Sending

These days marketing is a lot like the Royal Rumble.  The Royal Rumble, for those of you who are unfamiliar with it (maybe you were focusing on other things than trying to impress a high school boyfriend), is a pay-per-view wrestling event that sees up to 30 wrestlers in the ring at one time.  Little by little wrestlers get eliminated from the match by getting thrown over the top rope by an opponent and the last person standing reigns supreme as the Royal Rumble Champion.  When it comes to marketing the email reigns supreme as the undisputed champion. Why Email?...

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7 Tips For Optimizing Your Online Store

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7 Tips For Optimizing Your Online Store

Getting your online store in tip top shape is super important for not only getting customers onto your store but to get them from browsing to actually making a purchase. A cluttered site or hard to find items are a sure fire way to have potential customers frustrated and clicking the x on the browser tab.

We've put together some easy tips to help your store appeal to customers, be easy to use and most importantly turn potential customers into packages in the mail.

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